Challenge - The client grappled with managing and making sense of their advertising data, especially across multiple platforms. The complexity of data calculations and the demand for real-time and in-depth algorithmic reports required

Challenge

Deciphering campaign performance can be like finding a needle in a haystack. Traditional reports often lack the visual appeal and depth needed to quickly comprehend key performance indicators (KPIs) and understand the overall campaign landscape.

Specific Client Needs

KPI Highlights: A thirst for clarity on campaign KPIs such as CPC, CPM, VCPM, CTR, VCTR, spent, clicks, impressions, and visible impressions. Trend Insights: A desire for trend charts showcasing the trends of spent, clicks, impressions, and visible impressions over time. Account Performance Overview: The need for a detailed table displaying account performance overview, with dimensions like date and campaign name, and metrics such as spent, clicks, impressions, and visible impressions.

Platforms Used

Amazon QuickSight

Tailored Solution for Your Amazon QuickSight Campaign Summary Report Revolutionize your campaign strategy with our Amazon QuickSight-powered Campaign Summary Report, offering a visual journey through key performance indicators and campaign insights. From CPC to visible impressions, our report provides a detailed view of your campaign landscape. Dive into the dynamics with trend charts showcasing the trends of spent, clicks, impressions, and visible impressions over time. Gain insights at a glance with an Account Performance Overview table, presenting dimensions like date and campaign name, and metrics such as spent, clicks, impressions, and visible impressions. Our report transforms raw campaign data into a visual narrative, making complex information accessible for strategic decision-making.

“Throughout the project you constantly feel like you are in safe hands‌.‌”

Client of the project